SoloOS

Pricing Guide

What should my price include?

A sustainable price pays for the product or service, the business that delivers it, the person doing the work, and enough profit to keep going.

A price has more jobs than covering materials

Direct costs + labor + fees + overhead + profit = sustainable price

Direct costs

Include materials, inventory, packaging, shipping you pay, subcontractors, and other costs tied directly to the sale.

All working time

Count production or billable time plus consultations, revisions, communication, sourcing, packing, delivery, and administration required by the sale.

Platform and payment fees

Percentage-based fees rise with your price. Account for marketplace, payment-processing, transaction, advertising, and currency-conversion fees that apply.

Overhead

Software, insurance, equipment, marketing, professional services, internet, workspace, and other recurring costs must be funded across your sales.

Profit

Paying yourself for labor compensates you for doing the work. Profit compensates the owner for risk and creates room to improve, recover, and grow.

A competitor's price is context, not your calculation. They may have different costs, volume, quality, goals, or an unsustainable price of their own.

Three useful price checks

  1. Break-even: the minimum price that covers true cost.
  2. Target margin: the price that leaves the desired percentage after costs.
  3. Market fit: whether the buyer understands enough value to accept that price.

If the sustainable price is higher than buyers will pay, the answer is not always to accept less. You may need to reduce delivery cost, change scope, improve the offer, target a different buyer, or stop selling that offer.

Calculate your price free

Build a rate from income goals, capacity, overhead, fees, and non-billable time.

Use the Pricing Calculator

Check the real margin

See what one sale leaves after costs, fees, overhead, your time, and tax planning.

Use the Profit Calculator